Press release:


The Photo Cookbook – Quick & Easy 1.0

Sometimes after an exhausting day, you just don’t have the time or interest to decode complicated recipes, you want to simply conjure up something tasty. Your inspiring remedy is “The Photo Cookbook – Quick & Easy” for iPad.


The Photo Cookbook – Quick & Easy for the iPad is like a private cooking course in your own kitchen with an experienced cook, who clarifies the preparation. The name proves itself in two ways: first, beautiful photography, displayed in high resolution on your iPad, illustrates every step; second, all of the recipes can be prepared quickly – in less than half an hour – many can even be prepared in just minutes!

This handy tool was programmed by Alexander Blach, who has considerable experience with the programming of culinary topics into iPhone app format (“Rezepte” ((Eng: Recipes)), “Food Guide”). Publisher of this app is the German-based ditter.projektagentur GmbH. Managing Director Michael Ditter: “What better cooking assistant to have than the iPad. The Photo Cookbook – Quick & Easy is made specifically for this purpose and makes it fun to prepare tasty dishes even when one has only a little energy and time to cook.” The content of the app originally comes from the English publisher Parragon Books Ltd, who published this material as a book in multiple languages (Frame by Frame – Quick & Easy, 2010).

Simple Cooking – One Picture at a Time

The concept behind the App is the presentation of every recipe in comprehensive steps, one picture at a time. By following these visual instructions, cooking becomes a simple and altogether pleasant experience. Whether fish or meat dishes, vegetables or desserts: even an untrained cook can prepare the different dishes, ranging from hearty to sweet, with this opulent iPad cooking app – in 30 minutes or less!

Every recipe begins with a picture with all the ingredients necessary for preparing the recipe. That gives a quick overview if all ingredients required for the preparation of the dish are on hand.

The short preparation instructions are clearly formulated and easy to understand. It helps beginners and more experienced cooks to remember the small details, in connection with the pictures. Every recipe is completed with a picture of the finished dish with a serving suggestion.

The app shows something suitable for every occasion and taste: from juicy beef via glazed duck and piquant seafood to the vegetarian delicacies and enticing desserts.

The app is divided into four chapters: “Meat”, “Fish”, “Vegetarian” and “Desserts”. Every  chapter has a hand-picked selection of 15 elaborate dishes that can be prepared in a maximum of a half an hour.

Enjoy your meal!


The Photo Cookbook – Quick & Easy 1.0 for the introductory price of $4.99 in the App Store!

The Photo Cookbook – Quick & Easy (65.1 MB) is available from now on in the App Store in the Lifestyle category in German and English. The app is currently offered for the introductory price of $4.99.

Journalists who want to report on the app can order a promotion code for the US App Store with ditter.projektagentur. The program can be downloaded and tested for free with this code.

YouTube video of the app:
iTunes App Store:
Screenshots (English and German):


Information on the responsible company

ditter.projektagentur GmbH, Joseph-Stelzmann-Str. 74, 50931 Köln, Germany
Contact for the press: Michael Ditter
Tel.: +49-221-510 90 68
Fax: +49-221-510 90 69